Social Media Engagement Lead
We are building Better Half in the open: every essay, every newsletter, every post. You will be the person making sure we show up in the conversations our audience is already having.
The problem
Showing up is
its own discipline.
Most social brands grow through volume. We are growing through trusted presence: substantive engagement, in voice, in the conversations that matter.
Our audience is already having conversations on X, Bluesky, Instagram, and TikTok about attachment, repair, the failures of consumer AI, the conversations that didn't go the way they wanted, and we have a point of view on all of it.
Right now we are mostly hanging out on the sidelines. Your job is to be Better Half inside those conversations: in voice, with substance, and every day.
What you will build
Four platforms. One mandate.
Identify and target
Find the accounts speaking about the issues that matter to Better Half, in front of audiences who care deeply.
Outbound engagement
Showing up in the threads our audience is already in: psychology creators, consumer AI conversations, people writing about attachment and conflict.
Conversation tracking
Surfacing the threads, posts, and accounts the content team should be paying attention to. You are the eyes on the ground.
Reply and comment work
Responding to comments on our posts within the day. Turning Better Half into a place where relationships form instead of just a broadcast.
DM relationships
Soft outreach to aligned creators, thoughtful operators, and people in the conversations we care about.
Platform and voice
Reading X, Bluesky, Instagram, and TikTok on their own terms and holding the brand voice across thousands of small interactions.
What you will need
Required and valuable.
Required
- 1 to 3 years on a social media team in any context
- A proven social presence or a track record of virality, either on accounts you own or client accounts you grew and managed
- Native or near-native English writing for brand voice
- Platform-deep on X, Bluesky, Instagram, and TikTok
- Comfort with high-volume engagement as the rhythm of your work
- US-based, can work US business hours
- Emotional literacy. Better Half operates in the relationship space.
Also valuable
- Background in mental health, psychology, wellness, or relationship-adjacent brands
- Experience growing accounts specifically through engagement, not just posting
- Familiarity with the relational AI or consumer AI category
- A track record of writing in someone else's voice and getting it right
Show us how you think.
Send your resume with a quick video introducing who you are and why you care about this to diana@better-half.ai. Tell us why this role interests you.
Email diana@better-half.ai